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Since 2022

GP CONSULTING

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GP Consulting GmbH

GP Consulting About us

GP Consulting was founded in 2022 to bring Beauty ecommerce and traditional retailers across the world together with the biggest beauty brands to market, and distribute perfumes, skincare and cosmetics for men and women.

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Beauty

The founder is George Pavlov with more than 23 years of experience in the Luxury Beauty industry. The emergence of niche brands and fashion companies, focused on their online presence and social media, has radically changed a fragrance market previously dominated by mass selective brands. The Millennium and Gen Z generations identify with brands through the internet and social media thus enabling independent ecommerce retail beauty companies to compete with larger groups. This was not possible previously via traditional media.

GP Consulting multi-brand strategy is to bring the biggest ecommerce beaty pure players directly with brands which are focused on high creativity in fashion, have a strong luxury image and are interested in developing a dynamic presence and sales online. The founder started his activities in this sector by distributing perfume and cosmetic brands in to one of the biggest beauty retailers in the world. This experience gave the founder an invaluable insight into the emergence and growth of the beauty market and brand building via a new a growing ecommerce and social media environment.

MANAGEMENT Our team

We are a dedicated team of experts specializing in Business Consultancy, Sales and Marketing, whose aim is to help brands grow their business, establish their brand, and succeed in the ecommerce environment. GP Consulting works with leading department stores, online retailers, high street retailers and drugstores plus apothecary and independent retailers located across the world. The team of GP Consulting has worked with over 50 brands and a multitude of well-known ecommerce retailers. We continue to build our portfolio and introduce new exciting brands to retailers across the world.

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What we do

We are a dedicated team of experts

Business Consulting and Marketing Support for Brands
- We help brands grow their business, strengthen brand awareness, and succeed in the e-commerce environment.

What we do

We are a dedicated team of experts

Collaboration with Leading Retail Partners Worldwide
- We work with major department stores, online platforms, pharmacies, and independent retailers around the world.

What we do

We are a dedicated team of experts

Brand Development and Promotion in the International Market
- We collaborate with over 50 brands and continuously expand our portfolio, introducing new exciting brands to the global market.

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The beauty marketplace

The global fragrances market was valued at USD 41.8 billion in 2018 and forecast to grow to USD 52.4 billion by 2025.

This expansion is driven by the increasing demand for personal care products and premium luxury and exotic fragrances in the global market. Premium perfumes accounted for the largest share - more than 65% in 2020. The growth has surpassed that of mass fragrance products in the last few years owing to a greater emphasis on quality, personalization, and a growing preference for unique, handcrafted, and exotic fragrances. The offline channel accounted for more than 70% market share in 2020*. Consumers prefer this channel to purchase their products due to the availability of a wide range of options as well as being able to try the product before any purchase. The offline segment is mainly driven by sales from specialty stores that offer premium products.

Manufacturers are also focusing on widening their offerings to include high-end products.

For instance, Coty has slimmed down its product portfolio of low-priced labels after the acquisition of some Procter & Gamble Co.'s beauty brands. Since then, it has been focusing on the luxury lines, which include Gucci Bloom and Tiffany & Co., targeting the Millennial consumer. Women have the largest share of the market (60%) and buy on average a fragrance once a month, men buy once or twice a year for replenishment purpose. The COVID-19 crisis has accelerated trends that were already shaping the market, in particular the rise of the global middle class and the use of ecommerce. By all estimates the ecommerce beauty retail will represent around 30% of the total beauty market.

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Contact us

Our office


Staufenbergstr. 76530 Baden-Baden Germany

working hours


Mon - Fri 10:00am - 18:00pm

Tel: +33610288028

E-mail: gpconsultinggmbh@gmail.com

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